# Reference to Commercial

> AI-powered creative tool on Layer

Upload a character or product reference image (first frame). The workflow auto-writes a 6-panel storyboard, then animates it into a polished 15-second commercial video — ready for ads, pitches, and social.

## Frequently Asked Questions

### What are Layer templates used for?

Layer templates are designed to help game studios, UA teams, LiveOps teams, and artists automate a specific creative task using AI-powered workflows. It reduces manual work while maintaining visual consistency and production quality.

### Do I need design or technical skills to use templates?

No. Layer templates are built to be usable by non-technical users, including marketers, product managers, and artists. Advanced users can customize prompts, styles, and inputs, but no coding is required.

### Can I use templates with my own art style or assets?

Yes. You can upload your own reference images, styles, characters, or assets to ensure outputs match your game's existing art direction.

### What does the Reference to Commercial template do?

The Reference to Commercial template is a Layer use case template that helps you Upload a character or product reference image (first frame). The workflow auto-writes a 6-panel storyboard, then animates it into a polished 15-second commercial video — ready for ads, pitches, and social.

### When should I use the Reference to Commercial template?

Use this template when creating concept variations, cosmetic previews, character customization options, or any production task that benefits from rapid AI-powered iteration.

### Can I batch generate variations?

Yes. Batch processing is supported, and for advanced combinations you can leverage Layer's workflow tools.

## Related

- [Character World Tour](https://layer.ai/tools/layer--character-world-tour)
- [Whiteboard UA Explainer Generator](https://layer.ai/tools/layer--whiteboard-ua-explainer-generator)
- [Themed Backgrounds](https://layer.ai/tools/layer--themed-backgrounds)

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[Try Reference to Commercial](https://layer.ai/me/session/new?workflowId=6b1fce31-2ecb-43a3-9c63-82cd87563f95&workflowName=Reference+to+Commercial&source=marketing_tool) | [All Tools](https://layer.ai/tools)